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Digital marketing is a broad term that refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses various online marketing strategies and tactics designed to reach and engage potential customers in the digital space. Here’s a more detailed explanation:
how to track a button click tracking google analytics
6 July 2025
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How to Use Google Tag Manager to Track a “Button Click” Event in Google Analytics At AIMS-AI, we think that information is only useful if ...
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generative ai in software testing
22 June 2025
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The LamdaTest Survey Report indicates that 20.6% of professionals anticipate AI to increase testing efficiency, while 29.9% of professionals think it can increase QA productivity. ...
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marketing strategies for technology companies
4 May 2025
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Technology Marketing: Strategies for Tech Companies The tech sector is a dynamic, competitive and interesting one. Indeed, an astonishing 70% of fledgling software firms collapse ...
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playwright vs selenium guide
4 May 2025
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Playwright vs Selenium: Key Differences Between Both Frameworks: How can you choose the best software testing tool from the various web-based options available? Even if ...
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top 6 digital marketing success stories
27 April 2025
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Top 6 Digital Marketing Success Stories To Learn From: Digital marketing is enhancing the standards of marketing. The buzz in digital marketing over the success ...
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what are google adwords campaign management services
27 April 2025
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Introduction to Google AdWords Campaign Management Services: Do you wish to increase the traffic to your company and improve your internet profile? One great way ...
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