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Digital marketing is a broad term that refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses various online marketing strategies and tactics designed to reach and engage potential customers in the digital space. Here’s a more detailed explanation:

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how digital marketing affects consumer behaviour

12 November 2025 No Comments

The Definitive Guide on How Digital Marketing Affects Consumer Behaviour: Introduction: The modern marketplace is fundamentally a digital one. To truly grasp the essence of ...

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Difference between Google Analytics vs Google Tag Manager

11 November 2025 No Comments

Google Analytics vs Tag Manager: The Essential Guide for SEO Professionals: The world of digital marketing relies on accurate data, and when it comes to ...

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The Complete ETL Testing Course

10 November 2025 No Comments

Why ETL Testing is the Hottest Skill in Data Quality Assurance: In today’s hyper-competitive, data-driven environment, the integrity of a company’s data warehouse is paramount. ...

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n8n AI Agent Tutorial

31 August 2025 No Comments

n8n AI Agent Tutorial: Automating Workflows With AI-Powered Agents If you’ve ever wanted to connect AI with your daily workflows, n8n is one of the ...

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how to track a button click tracking google analytics

6 July 2025 No Comments

How to Use Google Tag Manager to Track a “Button Click” Event in Google Analytics At AIMS-AI, we think that information is only useful if ...

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generative ai in software testing

22 June 2025 No Comments

The LamdaTest Survey Report indicates that 20.6% of professionals anticipate AI to increase testing efficiency, while 29.9% of professionals think it can increase QA productivity. ...