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Technology Marketing: Strategies for Tech Companies The tech sector is a dynamic, competitive and interesting one. Indeed, an astonishing 70% of fledgling software firms collapse just short of the two-year mark. What for? Marketing technology—or lack of it. Often, success unravels from inability to locate an audience that connects with the fundamental message of a …
Playwright vs Selenium: Key Differences Between Both Frameworks: How can you choose the best software testing tool from the various web-based options available? Even if you’re considering outsourcing your QA services, you’ll still need to select a specific application for running these tests. So, which tool should you choose? Two popular frameworks for testing web …
Top 6 Digital Marketing Success Stories To Learn From: Digital marketing is enhancing the standards of marketing. The buzz in digital marketing over the success of a maverick or renegade marketer. The secret of modern digital marketing is laser-oriented targeting. Marketing messages are catered to the observer. Digital marketing success stories share a commonality in …
Introduction to Google AdWords Campaign Management Services: Do you wish to increase the traffic to your company and improve your internet profile? One great way to get possible consumers and raise the profile of your brand is Google AdWords. Still, operating a winning campaign calls for knowledge, planning, and ongoing observation. Here is where Google …
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5 reasons why digital marketing is important: Companies have to change to remain competitive in the world of practically everything moving to the digital sphere. Driving success in many different sectors, digital marketing has grown to be a major actor. Using digital marketing’s power will greatly affect the expansion of your company, regardless of size—that …
What is ETL ? In the common data warehousing and data integration project, ETL testing is a class of testing practice denoted by Extract, Transform, and Load Testing. This entails verifying whether data is promptly and correctly fed into the destination database or data warehouse from source systems after being converted under business-defined criteria. Crucially …
DATA MIGRATION METHODOLOGY: Any data migration validation activity is complex which needs full attention because it always has a profound effect on the data which is one of the most valuable assets of an organization. Hence, in order to prevent loss and safeguard an organization’s assets, data verification and validation processes will become essential prerequisites. …
I frequently get inquires regarding the various methodologies of testing since I am an SQA specialist. Functional vs regression are two easily recognized methodologies. They sound close, but in actual fact, they are quite different and serve different purposes. In this blog, I will discuss the two as well as how they aid in maintaining …
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Manual Testing Interview Questions & Answers for 2025 Here, we explain Software Testing Interview Questions. As usual, the emphasis is on Real Life Based Manual Testing Interview Questions And Answers. What is Software Testing? Software testing is an evaluation process that helps through verification of a software application or system to ensure it functions …
What Is Functional Testing? Every software project begins with an SRS (Software Requirements Specification Document) that contains, among others, the functional requirements of the project. In simple terms, this document captures in ‘layman’s language’ what the customer expects the software to perform. Unfortunately, there are cases when clients’ expectations are not met. This is the …
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